Transformation that creates value for everyone involved. I help enterprises and startups build the structures that make AI and change actually land — not just get deployed.
Most organisations deploy AI and wonder why nothing changed. The constraint was never the technology — it was always the readiness of the people and structures around it. With the EU AI Act now in force, the pressure to get this right is regulatory as well as operational.
End-to-end governance of a major LATAM retailer's marketplace transformation across seven countries — 40+ product teams, 60+ enterprise systems and 1,200+ people on one operating model. Implementation timelines cut from 20 months to 9 across 400+ stores, while holding profitability targets.
Enterprise transformation across Latin America, Europe, the Middle East and Africa — from aviation to MedTech to enterprise SaaS.
Cross-regional delivery in regulated, multi-country environments — where the real test is making change land across cultures and functions, long after the technology goes live.
AI doesn't transform organisations. People and structures do — when they're ready. Every service I offer is built around that premise.
For when you need clarity fast. In 3 days of structured conversations — from CEO to operational team — I deliver a clear picture of what's actually happening vs. what's being reported. One fixed deliverable: the real situation, the 3 problems that matter, and what to do next.
For enterprises: decision structures, KPI systems and transformation rhythms that turn ambition into execution. For startups: the operating foundation — who decides what, how you prioritise, and how you report to investors as you scale.
For when AI has moved from boardroom conversation to operational pressure. The question was never whether you can build it — it's whether your organisation is ready to use it.
For when AI or Physical AI changes what's possible — but the organisation still runs on the old model. I redesign roles, processes and reporting structures so the technology actually delivers what it promised.
For organisations where technology was deployed but change didn't follow. AI doesn't transform organisations — people and structures do, when they're ready.
For when you understand your customers but the organisation isn't acting on it. I translate insight into operating decisions, adoption mechanisms and measurable outcomes across B2B and B2C environments.
For founders building the infrastructure that makes growth last: decision structures & OKRs for fast-moving teams, go-to-market design, operating cadence before the next funding round, and product roadmap governance — prioritisation without chaos.
For when you're entering a market that runs on trust and long-term relationships: local partner identification & qualification, operating infrastructure setup, stakeholder mapping, and trust-building strategy before the first contract is signed.
For the people who carry the change, not just the ones who approve it. I coach leaders and C-level executives on strategic clarity and decision-making, independent professionals, and teams adopting agile ways of working — and partner with HR to communicate organisational change so it lands instead of stalling.
For when AI is already in your operations and the EU AI Act has turned governance from optional to mandatory. I put the structures in place — risk classification, accountability, controls and documentation — so you can adopt AI with confidence instead of exposure.
Every engagement starts by understanding what's actually happening — not by applying a template. Then I build the structure with you and see it through to real change.
Before anything else, I learn the environment: what's working, what isn't, where the real friction lives — and what the organisation is actually ready to change.
I design the operating mechanisms that make change executable — governance, alignment, adoption rhythms — tailored to the environment, not borrowed from a case study.
I don't hand over a report and leave. I stay present through the hard part — until outcomes are measurable and the change is operational, not just documented.
From the enterprise side and the startup side — because that's where I've worked. Names withheld for confidentiality — full recommendations on LinkedIn.
“Laura is a natural leader — focused and methodical — who gives 150% to everything she does. Her ability to connect teams unlocked problems quickly and helped us deliver a spectacular, customer-centric product.”
Corporate Strategy Manager · Ex-McKinsey“Working with Laura has been an invaluable experience. Her ability to strengthen organisations through culture, project management and team development is exceptional — highly recommended for complex projects.”
Head of Engineering, Digital Platforms · Financial Services“Laura stood out for her leadership — close, empathetic, a hallmark she instilled in her teams to achieve objectives in the best possible way. Her broad strategic vision makes her an outstanding professional.”
Senior Digital Product Manager · Retail & e-Commerce“Laura has an excellent focus on what an organisation represents and the real challenge of managing the impact of change within it. Very receptive to feedback and consistently results-driven.”
Aviation Industry Digitalisation · MRO Software
Transformation · Intelligence · New Ventures · AI
Built on one belief: the best outcomes happen when everyone involved wins.
18 years of enterprise transformation across 4 continents taught me that technology only creates value when people are ready to use it — and transformation only lasts when every stakeholder is part of the outcome.
In large enterprises, I learned that transformation almost always stalls in the same place: not at the strategy, not at the technology — but in the gap between deployment and adoption. Systems go live; behaviour doesn't change. I spent years learning how to close that gap.
In startups and new ventures, I learned the other side. Speed without structure is a ceiling. At some point, what made you fast becomes what makes you fragile — and the founders who recognise that early are the ones who scale deliberately instead of reactively.
TINA works at the intersection of transformation, intelligence, new ventures and AI — helping organisations navigate real change, enter new markets, and build the operating infrastructure that makes growth last. I stay until the result is real.
También trabajo en español.
Zürich · Europe · Latin America
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